Inside: Top 5 Resources & Strategies
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| Karen Graham (Karen Graham Consulting) joins host Steve Boland to chat insights and satisfaction ratings with the most commonly used Donor Management Systems (DMS).
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| Ready to SUPERCHARGE⚡your sponsorship outreach? We've got strategies and resources. |
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📝 Strategies for Identifying Sponsors
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- Retention Strategy. Review historical data to identify previous corporate connections. Reach out to former (and current) partners to build a relationship.
- Friend-of-Friends Strategy. Use LinkedIn to learn about your leaders' connections and explore opportunities through friend-of-a-friend introductions.
- Competitive Strategy. Research organizations who work in the same industry as you, and take note of their sponsors.
- Location Strategy. Focus on local credit unions, law firms, small businesses. Who sponsors local events and festivals?
- Value-Based Strategy. Search for corporations with shared values and goals and identify which companies have the same long-term outlook.
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Prioritize outreach to a smaller group of highly qualified leads. For example, if a board member has a connection at Polaris, and your organization is seeking sponsorship for a winter event, that's a more promising lead than approaching 3M (without a pre-existing connection). |
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| Top 5 Sponsorship Resources
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| Maintain detailed records for each contact, including their company or household profile. Consider using a Donor Management System (DMS) like Little Green Light to streamline organization and tracking. |
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Designing Your Menu: Canva |
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For graphic design needs, consider Canva. It offers free plans for nonprofits, easy collaboration, customizable templates. Etsy is also a great marketplace for digital design templates. |
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| Competitive Analysis: Google |
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A good ol' Google search goes a long way in learning about your competitors and organizations with a similar mission to your own. Who sponsors them? Do they use a similar sponsorship model? |
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LinkedIn is a valuable tool for finding potential sponsors who are already connected to your organization's leadership, identifying philanthropic corporations, and tracking down contacts and leads. |
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| Finding Prospects: SponsorPitch |
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SponsorPitch offers a free tier that allows you to explore potential sponsors by industry and location. Although it's primarily designed for larger organizations and events, the public listing is unparalleled. |
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| How To Get Corporate Sponsors |
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How do you build deeper connections with lapsed, current, and future sponsors? We've got ideas that will help. |
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| How To Build a Sponsorship Menu |
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A sponsorship menu can fund your programs, mission, events, or even spaces... but a busy menu invites decision paralysis.
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| We help build what's NEXT for your nonprofit. |
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NEXT in Nonprofits © 2024 |
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“Believe in yourself and there will come a day when others will have no choice but to believe with you."
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