How did we get the highest click-through rate in our history?
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| Weekly nuggets of marketing |
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Delve into tips, ideas, and scribbles tailored for modern marketers.
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| Congratulations on wrapping Q3. 👏 |
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Ready to tackle Q4—the busiest time of the year? |
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No worries, we’ve got you covered with a handy checklist and our top-performing email campaign from last quarter to get you inspired. 💪 |
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Here's what I think made it successful:
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- Curiosity-driven subject line.
The bold question immediately grabbed attention; that’s why this email achieved one of our highest open rates. - Valuable content.
The email provided actionable tips that readers could easily apply right away, driving more engagement (CTR). - Clear CTA.
We wrapped it up with an easy path to use our email templates, simplifying the next step. Together with the tips, this CTA helped us achieve our highest CTR.
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Feeling inspired? Let’s make sure you’re ready to nail your Q4 campaigns with this simple checklist. |
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Here's your Q4 email marketing checklist |
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✅ Plan early Outline your content calendar, and make sure your promotions and key dates (like Black Friday) are set. ✅ Grab attention with subject lines Use curiosity, urgency, or humor to draw readers in. Test different styles to see what resonates with your audience. ✅ Add value with every email Share practical tips, exclusive offers, and relevant content your audience will love, making each email worth opening. ✅ Use strong CTAs Encourage your audience to take the next step with clear, compelling calls-to-action. ✅ Optimize for mobile Ensure your emails look stunning on every device, especially with most holiday shopping happening on phones.
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And don’t forget, our library is packed with mobile-responsive templates to help you effortlessly craft your emails. Dive in and make the most of it! |
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Camilla Content marketer at Sender
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