Hi Dorrett, 

For financial services marketing teams responsible for growth and ROI, the DMFS Canada agenda is built around what’s getting funded in 2026: AI-era discovery, privacy-forward personalization, and proving marketing’s revenue impact. See the session highlights, then confirm your seat at the sponsor-requested rate.

Agenda highlights (2026)

• Technology-enabled change management: build the business case + momentum to drive transformation

• Workshop: AI-Driven Team Blueprint: map automation, augmentation, and new roles for maximum impact

• Hyper-personalization at scale: AI-powered campaigns that anticipate needs and boost conversion

• Marketing into a proven growth engine: tie activity to revenue and earn CFO buy-in

• Tailored to fit: interactive calculators + personalized video to upgrade client experience

Confirmed speakers include:

• Selina Wang, VP, Marketing Programs (Payments), JPMorgan Chase

• Anthony V. Lambie, AVP, Marketing Technology (North America), TD

• Iris Oberlaender, Director, Global Digital Marketing Strategy & Experience Enablement, Manulife

• Caleb Rubin, CMO, Questrade Group

• Plus leaders from Hub Financial, Haventree Bank, PenFinancial Credit Union, and more

Register (sponsor-requested rate)

This rate is only available to companies handpicked by our sponsors:

• [REGISTRATION LINK]

• Plain-text link: https://strategyinstitute.swoogo.com/DMFSCA2026/register?code=DMFSCASPRT500MKG

Reply “TEAM” if you want 3–4 recommended sessions based on your focus (acquisition, lifecycle, brand, martech, measurement). 

The DMFS Canada Summit Team