Sweden has reduced smoking rates successfully through innovation, legislation, and consumer empowerment, achieving a smoking rate of 4.5%. The use of snus, a smokeless alternative, and modern nicotine pouches has played a key role. Lessons from Sweden's approach emphasize harm reduction and empowering individuals with better choices. While Sweden has Europe's lowest lung cancer rate, replicating their model globally could save millions of lives. Challenges exist due to bans on snus and nicotine pouches in EU countries, hindering harm reduction efforts. Ensuring access to information about harm and allowing informed choices could lead to further reductions in smoking rates. Sweden's progress continues with tax policies favoring safer nicotine products and aims to phase out cigarettes entirely.