BLE 2026: Japan's Exhibitor Presence Grows

TOTAL LICENSING: BLE Advertising from UK£200/day
LICENSING EXPO 2027: Meeting Table Package for US$4,390

ZENWORKS: Autumn International Event Schedule

Dear Friends and Licensing Colleagues,

Autumn is on its way, and the international licensing calendar is quickly gathering pace.

In this update, I want to highlight three timely developments: the latest growth at Brand Licensing Europe, a special BLE Show Daily advertising offer, and a cost-effective way to exhibit at Licensing Expo 2027.

I’ll also share where I’ll be travelling over the coming months — so hopefully we can meet somewhere along the way.

Cheers

Roger

Brand Licensing Europe 2026 – Bigger Than Ever

Brand Licensing Europe is shaping up to be a record-breaking show this year.

With less than a month to go, exhibitor numbers are already 13% up year-on-year, with more than 300 exhibitors confirmed, including 84 companies exhibiting for the first time. The showfloor has also expanded, making BLE 2026 the biggest edition on record.  

Japan is playing its part in that growth too. The Japanese exhibitor presence has now reached 20 companies, including five new BLE exhibitors: Coamix, CyberAgent, KADOKAWA, Pony Canyon and Tokyo Broadcasting System Television (TBS).

BLE will take place 6–8 October at ExCeL London, with major retailers and licensees including Lidl, Decathlon, H&M, Inditex, Tesco, Primark, Pandora and many more already registered to attend.  

If you are attending BLE as a visitor from Japan this year and would like to know more about exhibiting opportunities for 2027, please come and talk to me. I’ll be happy to explain the options and help you understand what might work best for your company over a tea or coffee onsite!

Extra Visibility at BLE

Promote Your IP with Total Licensing from only UK£200/day

There is still time to promote your IP around Brand Licensing Europe.

As an official BLE media partner, Total Licensing publishes a Show Daily e-newsletter on each day of the event, carrying the latest exhibitor news and announcements to its international readership.

BLE Show Daily banner advertising: UK£200 per day

Available on:

Tuesday 6 October
Wednesday 7 October
Thursday 8 October

Book one, two or all three days.

The package also includes your exhibitor news in the BLE Show Daily and on the Total Licensing website, subject to editorial suitability and availability.

If you are exhibiting at BLE and want a little extra international reach, please get in touch. Space is limited.

And don't forget to drop by booth E133 to pick up a copy of Total Licensing Autumn 2026 magazine.

Licensing Expo 2027 Is Moving Fast - Booths 75% Filled

Meeting Table Packages only US$4,390*

Looking further ahead, Licensing Expo 2027 in Las Vegas is already around 75% full — and rebookings are moving noticeably faster than usual for this point in the year.

For Japanese companies that want to exhibit without committing to a large booth, the Meeting Table Package is a very practical option.

Price: US$4,390*

*Special rate for the first two years; US$6,500 thereafter.

It gives you official exhibitor status, a company and brand listing, dedicated meeting space and access to the visitor/business matchmaking database, allowing you to identify potential partners and arrange meetings before the show.

For companies focused on business development and deal-making rather than booth display, it is a highly cost-effective way to take part.

Leaflet and full details available on request.

Given the pace of bookings, I would recommend starting the conversation sooner rather than later.

ZenWorks On The Road This Autumn - Let's Meet!

I will also be travelling extensively over the next few months and look forward to meeting many of you along the way.

Brand Licensing Europe, London – 6–8 October

China Licensing Expo, Shanghai – 21–23 October

TIFFCOM, Tokyo – 28–30 October

Inter BEE, Makuhari, Japan – 18–20 November

Asia TV Forum & Market, Singapore – 2–4 December

If you are attending any of these events, please let me know. I am always happy to grab a coffee and talk about potential business opportunities.

ZenWorks continues supporting clients across:

• Licensing & IP consulting

• Overseas business development

• B2B advertising & PR

• IP sourcing and introductions

• FREE anti-counterfeiting and brand-protection support

• Plus other licensing and market-entry support

Full details:

https://www.zenworks.jp/solutions