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September 2026

Leadership isn't waiting

A woman with long brown hair is smiling and wearing a suit. The background is an ocean spray. She is Willemijn Peeters, Founder & CEO of Searious Business

Better data. Better packaging.

Packaging designer with his hand to head as he is confused with words swimming around his head like EPR, legisation, behaviour, SUP, materials etc

Questions we often get: Which packaging should we prioritise? Where should we invest? Which changes deliver the greatest value? Collecting data is only the first step. Turning it into clear decisions is where the real challenge begins.

👉 See how packaging data can drive better decisions

RePLHA presents reusable packaging concepts to industry

A group picture of the RePLHA team standing in a warehouse full of washing machines and other large household appliances with the logo from Beko on the boxes

The RePLHA consortium shared the outcomes of Phase 2 with appliance manufacturers, retailers and other industry stakeholders. The session presented reusable transport packaging concepts, pooling models, economic insights and feedback gathered across the value chain. With strong industry engagement and valuable input received, the project is preparing for the next step: pilot testing and validation.

👉 What could reusable transport packaging look like in practice?

BRAVE'R pilots put refill systems into practice

BRAVE'R - Reuse in practice

The BRAVE'R project demonstrates how reusable packaging can function in day-to-day operations. Our partners and customers are testing refill infrastructure, digital tracking technology and new operational workflows. The project is generating valuable insights into what it takes to make reuse practical, efficient and scalable beyond the pilot phase.

👉 What does it take to make refill systems work?

One year of progress in the Caribbean

Timeline showing achievements made during the first year of the C4R project, viusalised by circular pictures of a man behind a computer with the words project launch beneath, a circular picture of a meeting room full of people with the words partnerships

The C4R project has completed its first year, marking an important milestone in efforts to reduce plastic waste and strengthen circular economy systems across the Caribbean. Over the past twelve months, the C4R team have advanced reusable food containers in the Dominican Republic, set up a shared recycling hub in Saint Lucia, developed infrastructure, and set up policy support activities, laying the foundations for long-term impact.

👉 Explore what's needed to build circular systems on islands

Bringing economics into the reuse conversation

This month, our colleague Lia Huybrechts will present economic modelling work developed through the Buddie Pack project at the Re2Pack international consortia meeting at Unilever and Wageningen University. As interest in reuse continues to grow, understanding the business case is becoming just as important as understanding the environmental benefits. Robust economic analysis helps organisations make informed investment decisions and build reuse systems that can scale successfully.

👉 Can your reuse system succeed economically?

A woman with red hair presenting reuse economics on stage

Our news picks of the month

Upcoming events

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See where we'll be next and schedule a meeting to connect.

👉 See events

Visit our website:
www.seariousbusiness.com
Subscribe to our Monthly Recaps.
and stay tuned to our "Mind-shifting solutions for circular plastic use" on Linkedin 
#Plastic #PackagingOptimisation #CircularEconomy #Packaging #SustainablePackaging #CircularPlastic #ReduceReuseRecycle #Sustainability #Recycling #Reuse #ReuseAddsUp #ReusablePackaging #SystemicChange #ReuseSystems #PPWR #BRAVE'R #Refill #ProfessionalCleaning #RePLHA #LargeHouseholdAppliances #transportpackaging #C4R #ReuseEconomics #ReuseAddsUp #Leadership

Searious Business helps businesses, organisations and governments to accelerate solutions to prevent and manage plastic waste. Working in packaging, furniture and consumer electronics, we can analyse your products, identify opportunities for change, and design and build new circular business models.

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